Congratulations on taking the first step to reform your dog breeding and rearing rituals.

I have pioneered a canine community that will pacify your puppy panics! Breeding doesn't need to be difficult or demanding. There is hope...

The Very Important Breeder (ViB) Winners' Circle is here to provide the help and support you need.

Whether you consider yourself a dog owner that breeds, a home or hobby breeder, or even have a dog breeding license, there's help and support available for you. No one is too noble or new to breeding for this group.

Inside the Winners' Circle, you'll have exclusive access to Sara, the Canine Family Planner™, who boasts over two decades of extensive experience covering every aspect of dog breeding, pregnancies, and puppy rearing. This is your golden opportunity to tap into Sara's wealth of knowledge and expertise. In the Winners' Circle, we support and advise you, co-cry with you and share your successes. We all need reassurance as breeding can sometimes feel isolating and like being on an emotional rollercoaster.

What Can You Expect in the Winners' Circle?

  • Fortnightly 'Breeders Brew' Support Sessions: Grab a brew (tea or beer) and join Sara and fellow breeders to bond and brainstorm to unleash new ideas with interactive online sessions where you can seek guidance, address concerns, and receive personalised support. Benefit from Sara's direct mentorship as she helps you navigate the intricacies of your breeding journey.
  • Monthly Breeding Educational Webinars: Stay up to date with the latest breeding techniques, trends, and best practices through monthly webinars hosted by Sara. Expand your knowledge, sharpen your skills, and gain insights from her extensive expertise to help ease your breeding experiences.
  • Quarterly ViB Member-Only Publication: Receive a valuable publication exclusively created for ViB members. Dive into in-depth articles, case studies, and breeding resources carefully curated to enhance your breeding success.
  • Unlimited Access to the Home Breeders Hub: Explore a treasure trove of resources, including downloadable guides, checklists, and tools, available 24/7 in the Home Breeders Hub. Harness the power of these practical resources to streamline your breeding program.
  • Access to the Community Forum: Connect with like-minded breeders in the ViB community forum. Share experiences, exchange ideas, and foster valuable connections within a supportive and knowledgeable breeding community.

💫 Don't miss out on this fabulous offer 💫

Introductory Price just £24.99

The Winners' Circle is valued at over £488 per month with a RRP £58.99, we're offering an exclusive reduced membership fee of just £24.99 per month. Experience first-hand the brilliance of Sara's unparalleled help and support as you take your breeding journey to new heights.

Don't miss out on this opportunity to be part of an elite circle of breeders dedicated to breeding excellence. Join the ViB Winners' Circle today and let Sara's guidance and expertise propel your breeding program to unprecedented success.

Sign up now to secure your spot in the Winners' Circle and embark on a breeding journey like never before!

Sign up below to ensure you are kept priority with the membership launch 🚀

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I would really struggle to breed to the high standards I do without the help and knowledge I have gained from Sara. I'm more confident when talking to other breeders, and I have breeders coming to me for advice. This is because I have gained so much experience from working with Sara. I know Sara's advice is based on the best and most reliable practices to get the best results and not based on what will earn the most money.


Willows Australian Labradoodles

Who is the Canine Family Planner?

My name's Sara Lamont. The only semi-famous "Lamont" I'm aware of is Norman Lamont, Chancellor of the Exchequer back in the early 1990s. I'm not really into politics, and that's where my claim ends. We aren't related, he's not my Dad or anything.

I tried to Google if he is a dog owner, to see if we shared any other similarities, but I couldn't find a reliable source that confirmed.

However, I do love dogs, and I couldn't imagine my home without one, or two? No, make that six! I haven't bought a dog for decades because my mantra is 'If I can't breed it, I can't have it.' and I'm pleased to say I've bred some corkers. I've bred Champions and enjoy judging at an international level.

I know that dog breeding can be stressful, worrying and tiresome. So, I try and help other dog owners avoid this. I assist by sharing proactive breeding practices which reinforce safety and support, resulting in ultimate success.

How can I help you?

My primary role is to support dog owners like you. Help you to make the most appropriate choices through education, advice and assistance. With vast experience in dog breeding and a professional career within the learning industry, it makes be the perfect candidate to share vital foundational information. This information is shared in variety of forms to support you and your dog's needs during this challenge.

Purposeful planning is vital for promoting practices that aid healthy pregnancies, larger thriving litters while managing risk and reducing newborn or maternal loss. I'll guide you to dog breeding with:



I've had a steep but successful learning curve from struggling to find suitable and fertile studs with knowledgeable and honest owners, but I've turned a corner and am now ready to smash it again later this year.

Sara has given me the confidence in making the right decisions for my dogs and being far more insistent that things are done as and when I want them and are done my way.

Adam Mayle

German Shepherd Dogs


Without Sara’s help we could never have successfully mated my dog Zola, who made the press for her large triple colour litter. She has had several complications in the pass and was very unsure if we would succeed.

Sara is very knowledgeable and keen to help in any way she can. If you are considering breeding then Sara's help is one of the most valuable assets out there for you due to her wide range of services and expertise. Always very much appreciated.

Tina Dodgson